When to move inventory to a US fulfillment center
Three numbers decide whether a brand should stop shipping order by order from Mexico and hold inventory in the US: volume, cost per order and returns.
International trade · Freight · Cross-border
Eddie Fonseca
Building cross‑border businesses across Asia, LATAM & the US.
Global trade, freight and cross-border across Asia, LATAM & the US. Tariffs, customs and supply chain turned into business decisions.
- Mattel
- DuPont
- Startups
- 99minutos
- Master’s, UNAM
- Universidad Panamericana
80%+of world goods trade moves by sea
$26.3Tworld merchandise trade in 2025, a record
+4.6%world goods trade volume growth in 2025, ahead of global GDP (2.9%)
Why read me
- operating trade across Asia, LATAM and the US
- 13+ years
- factory, freight, customs, fulfillment and last mile
- End to end
- all three modes, from both sides of the table
- Sea · air · land
- every figure cited and dated, no fluff
- Sourced
Insights
All insights Latest insights
Tariffs, freight and supply chain: what changed and what to decide.
About
International trade, explained from the inside.
Eddie Fonseca is a Mexican international trade executive with 13+ years moving freight across Asia, Mexico and the United States: at global corporations like Mattel and DuPont, at high-growth startups, and now as VP of Global 99 at 99minutos. He writes from operations, not theory: what happened in routes, tariffs and freight, what it means and what to do.
See my backgroundTrack record
Three capabilities, three regions
The same discipline applied across manufacturing, retail, e-commerce and international freight.
01
Build
Cross-border operations launched from scratch, first at e-commerce startups and now with Global 99.
02
Negotiate
Ocean capacity with global carriers and multi-year freight contracts, from both the buying and the selling side.
03
Operate
Service levels and supply chain across Latin America at global corporations like Mattel and DuPont.
Learn international trade
From logistics 101 to real business opportunities.
Three levels to go from understanding international trade to making money in it.
- Level 01
Logistics 101
The concepts nobody explains: pedimento, Incoterms, TEU, IOR, tariff classification. One line each.
- Glossary
- Step-by-step guides
- Level 02
Global trade, explained
What happened this week in tariffs, USMCA, freight and customs, and what it means for your operation.
- Tariffs & USMCA
- Freight markets
- Cross-border
- Level 03
Real business opportunities
Where the money is moving: routes, ports, regulation and market gaps, sourced and dated.
- Expansion
- New markets
- Early warnings
Services
Ways to work together
Formats for events, universities, chambers of commerce and teams.
See servicesSpeaking
Topics & formats “Your order doesn’t cross one border. It crosses three.”
D2C Summit by Tiendanube · Mexico City · October 21, 2026
Guest expert lecturer · Senior Management program, UNAM
FAQ
FAQ
Who is Eddie Fonseca?
Eddie Fonseca (Eddie Fonseca Lima) is a Mexican international trade executive with 13+ years in logistics, freight, pricing, procurement and cross-border operations across Asia, Latin America and the United States. He is VP of Global 99, the cross-border unit of 99minutos, and previously worked at global corporations like Mattel and DuPont and at high-growth startups.
What topics does he speak about?
Mexico–US trade, USMCA and tariffs, ocean and ground freight markets, cross-border for D2C brands (his “Paperwork, Payment & Pace” framework) and nearshoring.
How do I reach Eddie Fonseca about a partnership, project or event?
Email eddie@efonseca.com or message him on LinkedIn with who you are, the opportunity in two lines and what you expect from the conversation. He replies within 2 business days.
Which languages?
Spanish and English, in person or online.
Expanding your business into new markets?
Partnerships, expansion projects, new markets, keynotes or media: if there is an opportunity across Asia, Latin America or the US, I want to hear it. I reply within 2 business days.