Eddie Fonseca
He speaks both languages of business: the boardroom’s (margin, cost, risk and growth) and operations’ (carriers, customs and SLAs).
Eddie Fonseca is a Mexican international trade executive with 13+ years in international logistics and supply chain, moving freight across Asia, Latin America and the United States. He is VP of Global 99, the cross-border unit of 99minutos, based in Mexico City.
He started in manufacturing and retail supply chain at DuPont and Mattel, where he raised LATAM OTIF from 63.5% to 86.8%. He then built the cross-border logistics operation of an e-commerce startup in Mexico and Colombia, and specialized in Asia–Mexico ocean freight pricing and procurement: 92K TEUs a year negotiated with global carriers and a US$160M+ freight portfolio.
Today he is building Global 99 from the ground up: customs, international freight and last mile in a single offer. He writes and speaks so that international trade is understood for what it is: a business decision.
He holds a Master’s Degree in Senior Management from UNAM, where he is also a guest expert lecturer, and a B.A. in International Business from Universidad Panamericana.
Full name: Eddie Giuseppe Fonseca Lima. Also listed as Eddie Fonseca Lima. He publishes and speaks as Eddie Fonseca.
This is a personal website. Views are my own and do not represent 99minutos.
Experience
- 2026 – present
99minutos
VP, Global 99
Founding and leading the cross-border unit.
- 2022 – 2026
International freight forwarder
Global Asia Pricing Manager
Asia–Mexico ocean freight pricing and procurement.
- 2021 – 2022
High-growth e-commerce startup
Regional Logistics Manager (Mexico & Colombia)
Cross-border e-commerce operation built from scratch.
- 2015 – 2021
Mattel · LATAM Supply Chain
Inbound Logistics Supervisor
Previously Regional Foreign Trade & Logistics Specialist and Sr. Customer Service Rep.
- 2013 – 2015
DuPont · LATAM Supply Chain
Sr. Customer Service Representative
Fulfillment, demand planning and logistics.
Education
Certifications & awards
- Lean / Kaizen
- Transportation Metrics
- Crucial Conversations®
- Leadership & Communication
- Accountability Award (Mattel)
- Entrepreneurial Award (Mattel)
- Nimble Award (Mattel)
Teaching
Guest expert lecturer in UNAM’s Senior Management program (School of Chemistry): “Strategic Management” and “The Human Side of Change”.
Expanding your business into new markets?
Partnerships, expansion projects, new markets, keynotes or media: if there is an opportunity across Asia, Latin America or the US, I want to hear it. I reply within 2 business days.